1/3/2024 0 Comments Storytelling with data book![]() ![]() Knaflic steers away from specific technology, only mentioning at the beginning of the book that all the charts shown were made in Microsoft Excel and Adobe Illustrator was sometimes used to get a chart looking just right at the end of the process. ![]() ![]() This is appropriate, if you are telling a story to persuade then you don’t want to be spending your time explaining how your esoteric display works. This is a fairly small set since variations of bar charts – horizontal, vertical, stacked and waterfall cover off 5 types. The chapter on choosing an appropriate visual display is quite straightforward, Knaflic presents the 12 types of display she finds herself using frequently (which includes simple text, and text tables). I liked a callout box with a list of verbs (accept, agree, begin, believe…) used to prompt you for what action you want your audience to take having seen your presentation. The Big Idea is the single idea you are trying to get across in a presentation, and the 3-minute story is the elevator pitch – how you would put your story into 3 minutes. The understanding the context chapter talks about the “Big Idea” and the “3-minutes story”. I think I got the most out of the understand the context and tell a story chapters, technically I am quite experienced but my knowledge is around how to make charts and process the data to make charts rather than telling a story. The book is divided into 6 key lessons, each of which gets a chapter, with a couple of chapters of examples, an introduction and an epilogue this makes 10 chapters. The differentiating factor with Knaflic’s book is the focus on storytelling, presenting a case to persuade rather than focussing on on the production of a data visualisation, although that is part of the process. A second similarity with Andy Kirk’s book is that Storytelling is “the book of the course” – the book is derived from her the author’s training courses. Storytelling with data is closest in content to Andy Kirk’s book and his website is cited in the (very good) additional resources list. These range from the intensely theoretical (Tufte) to the deeply technical (Murray). Tufte, Visualize This by Nathan Yau, Data Visualization: a successful design process by Andy Kirk and Interactive Data Visualization for the web by Scott Murray. It relates to data visualisation, an area in which I have read a number of books including The Visual Display of Quantitative Information by Edward R. This book, Storytelling with data by Cole Nussbaumer Knaflic, fits in with my work, and my interests. ![]()
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